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Co-Brokerage

How yacht brokers share listings.

Yacht brokers share listings through co-brokerage. The listing broker puts the boat on the market and shares it with other brokers, usually through the listing systems the industry uses, and the broker who brings the buyer splits the commission with them. YachtPushr is marketing software for brokerages, and it can put co-brokerage inventory on your own website next to your listings.

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JR By James Rissler Updated
How it works

How yacht co-brokerage works.

In a co-brokerage deal, the listing broker signs an agreement with the seller and puts the boat on the market. They share it with other brokers, usually through the listing systems the industry uses, and any of those brokers can then show the boat to their own buyers.

When a buyer’s broker - often called the selling broker - brings a buyer who closes, the two brokers split the commission. The split is agreed up front. Half and half is common, but it varies with the agreement and the boat.

It works because no single broker has every buyer. The seller gets far more exposure, the listing broker gets the boat sold, and the selling broker earns on a boat they didn’t have to list. For buyers, it means any broker they trust can help them with almost any boat on the market.

YachtPushr stays out of the agreements and the split. It helps with the marketing on both sides, getting your own listings seen and showing buyers the other boats you can sell.

Where YachtPushr fits

Where YachtPushr fits in.

YachtPushr is a marketing platform for brokerages, and co-brokerage touches several parts of it. For the full picture, see our guide to marketing for yacht brokers.

  1. 01

    It syncs your own listings

    Your boats come in from your MLS with specs and photos, ready to market. Inventory Sync & Listing Posts covers how.

  2. 02

    It serves co-brokerage inventory to your site

    Through our API, your website can show co-brokerage boats alongside your own, so buyers see more of the market without leaving your site.

  3. 03

    It markets your listings

    Listing posts written from each boat’s specs go out across your social media through Social Media Publishing, so the boats you list get seen by more buyers and more brokers.

  4. 04

    It brings buyers to your site

    Buyer guidance articles about the boats and areas you know bring people in from search, and once they’re on your site they can browse everything you show.

  5. 05

    It shows what's working

    Site Analytics shows which of your pages people find on Google and which searches bring them in.

On your website

Why brokers show co-brokerage boats.

Showing other brokers’ listings on your site is common in the industry, and YachtPushr’s API can serve those boats to your site.

Buyers see more boats

A buyer looking at a 45 foot sportfish wants to see every good option, and you might only list two of them.

They stay on your site

If your site has the boats they’re looking for, they don’t need to go somewhere else to keep looking.

You can sell boats you don't list

Every co-brokerage boat on your site is one you could bring a buyer to and earn on.

It's easier to keep current

Inventory that comes from a feed is far easier to keep up to date than boats copied onto your site by hand.

Good practice

Good co-brokerage habits.

Before you show another broker’s boat, check with the listing broker that it’s still available and the price hasn’t changed. Feeds are good, but a quick call saves an awkward showing.

Get the commission split in writing before the deal gets far along. Be clear with your buyer about who represents whom, and follow the rules of the listing systems and agreements you work under. At the superyacht end the circle of brokers is smaller and discretion matters even more, which our guide to superyacht marketing gets into.

And treat the listing broker like a partner. Most brokers work with each other again and again, and the ones who are easy to work with tend to hear about boats first. YachtPushr helps with the part other brokers see. When your own listings are marketed well every week, the brokers you share boats with notice it too.

Yacht in a marina at dusk
Inventory

Your listings and co-brokerage boats, on your own site.

YachtPushr’s read-only API gives your developer your own boats and co-brokerage boats as separate feeds, so your website can show them together or side by side. Our page on yacht listing marketing covers the rest of what the API and the listing tools do.

Ask us in a demo how co-brokerage inventory would work for your brokerage and your site.

Questions

Questions about yacht co-brokerage.

What is co-brokerage in yachting?

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Co-brokerage is when the broker who lists a boat shares it with other brokers, so any of them can bring a buyer. When it sells, the listing broker and the selling broker split the commission.

How do yacht brokers split the commission?

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The split is agreed between the two brokers before the sale. Half and half is common, but it varies with the agreement and the boat.

Can I show other brokers' listings on my website?

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Usually, yes. It’s common practice in yacht brokerage, but check the agreements and listing-system rules that apply to you first.

Where do YachtPushr's co-brokerage listings come from?

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From your MLS, the same place your own listings come from.

Can co-brokerage boats show on our website?

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Yes. YachtPushr brings co-brokerage boats in from your MLS and serves them to your website next to your own listings, so buyers see more of the market without leaving your site. If your site isn’t set up to show them well, our website rescue program rebuilds it, and we host it.

What does it cost?

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It depends on your brokerage and whether you want co-brokerage inventory included. Ask about it on a demo.

See YachtPushr

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JR
About the author

James Rissler

James builds YachtPushr and runs Sophisticated Yachting, a charter company that went from no bookings to busy using the same platform. He also does yacht deliveries, so he sees marine marketing from both sides of the dock: as the person writing the software and as the person who needs the phone to ring.

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