YachtPushr — Industry Intelligence
Marine Business Marketing

Marketing for marinas and marine businesses.

YachtPushr is marketing software for marinas, dealers, service yards, boat clubs and other boating businesses. It plans and writes your website articles and social posts, publishes them through the year once you approve them and shows you what’s bringing boaters in, so your business stays visible even in the busy weeks.

JR By James Rissler Updated
Why it slips

Boating businesses run on relationships.

Most boating businesses get their customers through word of mouth, and that’s still true. People pick the yard their friends use and the marina where they feel at home.

How you show up online still decides a lot of first calls, though. New boaters move to the area, people buy their first boat, and almost everyone checks your website and social pages before they reach out. If the last post was from last spring, it doesn’t look like a busy, well-run place.

Most marina and yard owners know this. The trouble is that marketing is nobody’s full-time job, so it happens in bursts and then stops. YachtPushr keeps it going in the background, and someone on your team just approves what goes out.

How it works

What YachtPushr does for a marine business.

YachtPushr is software that does the planning, writing and posting for you. You approve what goes out.

  1. 01

    It learns your business

    Your services, your location, your customers and the tone you want. Everything starts from your company profile, so your brand stays consistent.

  2. 02

    It plans through the year

    A running list of article and post ideas about your services, your area and your season. Custom Ideas like Seasonal / Timing, Event / Show Coverage and Campaign / Promotion keep it pointed at what matters to you.

  3. 03

    It writes the articles and posts

    Website Articles for your site and social media posts, ready for you to review and approve.

  4. 04

    It publishes on schedule

    Articles go to your WordPress site or into any site through our API, and posts go out on the dates you set through Social Media Publishing.

  5. 05

    It shows you what's working

    Site Analytics shows what boaters find in search and which pages they click. Social Media Analytics shows which posts get attention.

  6. 06

    It keeps you on track

    Weekly Intelligence looks at your profile, your priorities and your latest social media performance and suggests what to focus on that week.

What to publish

What should a marina post through the year?

Follow the season and the community. These are the posts and articles that tend to work for marine businesses, and YachtPushr drafts all of them. For more on the writing side, see our guide to marine content marketing.

Seasonal posts

Spring commissioning, summer storm prep, fall haul-outs and winter storage. Publish them a few weeks before people need them.

Local and community

Events at the marina, local regattas, fishing tournaments and the restaurants and anchorages nearby.

How-to and education

Maintenance tips, what to check before a trip and how your services work. Boaters share the good ones.

Promotions

Slip specials, service packages and end-of-season deals, posted in your own voice.

Behind the scenes

The yard, the team, a tricky haul-out or a restoration project. People like seeing the work.

Customer stories

Boats you’ve brought back to life and families who’ve kept a slip with you for years, shared with their permission.

Brand strategy

Brand strategy for a marine business.

For most marine businesses, brand strategy comes down to knowing who you serve, what you’re known for and how you talk to people. A family marina with a laid-back crowd shouldn’t sound like a high-end yacht service, and the reverse is true too.

Then be consistent. Use the same tone on your website, your social posts and your signs, photos of your own place and people, and the same business name, address and phone number everywhere online.

Your YachtPushr company profile holds all of that, and everything it writes follows it. That keeps the brand consistent even when different people on your team are approving posts. If you want more customers finding you in search, our guide to marine SEO goes into it.

YachtPushr Weekly Intelligence report showing a recommended focus and next best moves
Weekly Intelligence

Know what to focus on each week.

Every week Weekly Intelligence combines your company profile, the topics you’ve told YachtPushr to focus on and your recent social media performance into one recommended focus and a few next steps.

It’s a quick read that keeps the plan moving without anyone having to sit down and work out a marketing strategy.

Multiple locations

How should a marina with more than one location market itself?

Give each location its own presence. Boaters search for a place near them, so a page for each location with its own details, services and photos usually does better than one page listing everything.

Social works the same way. Posts about one location, its events and its people tend to do better than general company posts.

How you set that up in YachtPushr depends on how your locations are run and how your websites are built. Talk to us in a demo and we’ll show you how we’d approach it for your business. If you also run rentals or water sports out of the marina, our guide to water sports marketing covers that side.

Common questions

Questions from marine businesses.

Is YachtPushr only for yacht companies?

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No. It’s built for marine businesses in general, including marinas, dealers, service yards, yacht management companies and boat clubs. Our yacht marketing guide covers the brokerage and charter side.

Does YachtPushr replace a marketing agency?

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It can, but it doesn’t have to. YachtPushr handles your social and SEO either way, and if you already work with an agency you like, they can work in YachtPushr right alongside your team.

Can it help with slip specials and service promotions?

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Yes. Campaign / Promotion ideas cover things like slip specials and service packages, and YachtPushr writes and publishes the posts.

Do we have to approve everything?

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Yes. Nothing goes out until someone on your team approves it.

How much does YachtPushr cost for a marina?

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It depends on your business and what you’d like YachtPushr to handle. A short demo is the easiest way to get pricing.

See YachtPushr

Let YachtPushr learn your business.

Tell us what you do and where you work. We’ll show you what YachtPushr would write, where it would publish and how you’d see the results.

Request a Demo
Tell us a little about yourself and your business.
JR
About the author

James Rissler

James builds YachtPushr and runs Sophisticated Yachting, a charter company that went from no bookings to busy using the same platform. He also does yacht deliveries, so he sees marine marketing from both sides of the dock: as the person writing the software and as the person who needs the phone to ring.