Most people looking for a boat, a charter or a service start with a search. They type a question or a very specific need, and Google looks for a page that answers it. A home page, an about page and a contact form don’t give it much to work with.
Articles fill that gap. Each one is another page that can be found - a buyer question answered, a seasonal guide, a page about the area you know. Over a year or two they add up to a library that keeps bringing people in.
The trouble is writing them. A good article takes hours, and it’s always the first thing to slip.
