A new boat comes in and the specs get typed into your MLS. Then someone types them again for a social media post, picks the photos, crops them to fit and writes a caption. Multiply that by every boat, and it’s no surprise most listings get posted once and forgotten.
Buyers take months to decide, though. A boat that’s been on the market for a while needs more attention, not less, and the brokerage that keeps showing its boats is the one owners want to list with.