YachtPushr — Industry Intelligence
Open navigation
Water Sports Marketing

Water sports marketing that doesn't eat your season.

YachtPushr is marketing software for jet ski, parasail, paddleboard and other water sports businesses. It writes your social posts and website articles, publishes them once you approve them and shows you what’s bringing customers in, so you can spend the season on the water instead of on your phone.

We use it on our own charter company too - here’s how that went.

Request a Demo → Explore the Platform
JR By James Rissler Updated
How customers decide

Water sports customers decide fast.

Most water sports customers book from their phone, while they’re on vacation or out for the day. They type things like jet ski rental near me, parasailing Destin or paddleboard rental with lessons, look at photos and reviews, check the price and book.

The business that wins is usually the one that shows up in that search, has photos and video that make it look fun, and answers the obvious questions on the page. How much, how long, how old do you have to be and do you need any experience.

The season is short, so that has to be in place before it starts and keep going through the busy weeks, when nobody has time to write a caption. YachtPushr keeps the posts and pages coming while you’re running rides. All you do is approve them.

Content ideas

What should a water sports business post?

These are the pages and posts that tend to bring water sports customers in. YachtPushr’s AI Content Ideas keep suggesting them from your company profile, and it drafts each one for you.

A page for each activity

Jet skis, parasailing, paddleboards, kayaks, tubing and lessons. Each one gets searched on its own, so each one should have its own page.

What to expect

Age and weight limits, whether you need to swim and what happens on the first ride. Nervous first-timers book when they know what they’re in for.

Prices and packages

Rates by the hour or the ride, group deals and what’s included. If the price is on the page, people don’t go back to search to compare.

Video posts

Short clips of the ride, the view and people having a good time. Seeing it does more than any description.

Weather and safety

How you handle wind and storms, and what your safety briefing covers. Families especially want to know this before they book.

Local tips

The best time of day to go, what else to do nearby and where to eat after. Visitors save and share these.

The automation

What YachtPushr does for a water sports business.

YachtPushr handles the repetitive side of marketing and leaves the decisions to you.

  1. 01

    It learns your business

    Your activities, your location, your customers and your tone. You fill in your company profile once and everything it suggests and writes starts from there.

  2. 02

    It keeps ideas coming

    A running list of post and article ideas about your activities, your area and the questions customers ask. Custom Ideas like Seasonal / Timing keep the topics lined up with your season.

  3. 03

    It drafts the posts and articles

    Social media posts and articles for your website, written in your tone and ready for you to approve.

  4. 04

    It publishes them on schedule

    Once approved, posts go out on the dates you set, including photo and video posts through Social Media Publishing. Articles go to your WordPress site or into any site through our API.

  5. 05

    It shows you what's working

    Social Media Analytics shows which posts people are responding to. Site Analytics shows what people find in search and which pages they click.

  6. 06

    It plans the week with you

    Weekly Intelligence turns your profile, your priorities and your latest social media performance into a recommended focus and a couple of next steps.

Marketing automation

What should you automate in a water sports business?

Automate the parts of marketing that are the same every week - coming up with ideas, writing first drafts, scheduling posts and pulling the numbers together. Those are the hours that disappear in the middle of the season.

Some things are better done by you. Replying to messages and reviews, deciding what’s worth promoting and adding the local details only you know, like which beach is calm in the morning. Customers can tell when nobody’s home.

That’s how YachtPushr is set up. It drafts, publishes and reports, and nothing goes out until you’ve approved it. You get the time back and the posts still sound like your business.

YachtPushr Weekly Intelligence report showing a recommended focus and next best moves
Your weekly plan

A plan for the week, without the planning meeting.

Weekly Intelligence writes you a short plan each week from your company profile, your priorities and your latest social media performance. You get one thing to focus on and a few steps to take.

Read it once a week and you know what the next few days of marketing should look like. If you want to go deeper on reading the numbers, our guide to marketing analytics for marine businesses covers it.

Timing

When should you start marketing for the season?

A month or two before the season starts. That gives you time to update your Google Business Profile, refresh your photos, make sure each activity has a clear page and line up a few weeks of posts.

New pages can be indexed within a couple of weeks, and they keep climbing after that, so the pages you add in spring are the ones that pay off in summer. Social is quicker, but it still helps to have posts ready before the busy weekends hit.

With YachtPushr you can approve posts and articles ahead of time and set their dates, so the first weeks of the season are already covered before you open. If you also rent boats or run tours, our guide to boat rental marketing goes into that side. If you run a shop, a marina or rentals alongside the water sports, marketing for marine businesses is worth a read too.

Common questions

Questions from water sports businesses.

Does YachtPushr work for jet ski and parasail businesses, or just yachts?

+

It works for water sports businesses. YachtPushr is built for marine businesses, and jet ski, parasail, paddleboard and kayak companies fit well because they need steady posts and clear activity pages.

Can it post our ride videos?

+

Yes. You can add photos or video to a post and it goes out across your social media on the date you set. YachtPushr writes the caption. You supply the footage.

How much time does it take during the season?

+

Mostly the time it takes to read drafts and approve them. YachtPushr comes up with the ideas, writes the posts and articles and publishes them on schedule, so you can approve a week’s worth in one sitting.

Does it connect to our booking system?

+

No. Posts and articles can link people straight to your booking page, but YachtPushr doesn’t integrate with booking software.

Will the posts sound like a robot wrote them?

+

No. YachtPushr is designed so your posts sound like you, not like a machine, and everything it publishes stays within Google’s and Bing’s content policies. You still approve each one before it goes out.

How much does it cost?

+

Pricing depends on your business and how much you want YachtPushr to handle. Request a demo and we’ll walk you through it.

See YachtPushr

Let YachtPushr learn your business.

Tell us what you do and where you work. We’ll show you what YachtPushr would write, where it would publish and how you’d see the results.

Prefer email? Talk with us directly →
Request a Demo
Tell us a little about yourself and your business.
JR
About the author

James Rissler

James builds YachtPushr and runs Sophisticated Yachting, a charter company that went from no bookings to busy using the same platform. He also does yacht deliveries, so he sees marine marketing from both sides of the dock: as the person writing the software and as the person who needs the phone to ring.

Keep reading

More from YachtPushr for marine businesses.

All guides →

Website Articles

YachtPushr drafts long-form articles from your business, you approve them, and they publish to your WordPress site or your own site through our API.

Read more →

Weekly Intelligence

Every week YachtPushr turns your company profile, your Custom Ideas and your latest social media numbers into a recommended focus and five next moves.

Read more →

Yacht Broker Marketing

Digital marketing for yacht brokers: listing posts written from your specs, buyer and seller articles, and a clear read on what brings people to you.

Read more →

Yacht Charter Marketing

How promoting a charter yacht works, which channels bring inquiries and what to post, plus how YachtPushr keeps your marketing going all season.

Read more →

Yacht Charter SEO

How charter guests search, the trip pages that rank on Google and how we used YachtPushr to take Sophisticated Yachting from no trips booked to busy.

Read more →

Yacht Co-Brokerage

How yacht co-brokerage works, how listing and selling brokers split a commission, and how YachtPushr can show co-brokerage boats on your own website.

Read more →